Man: Is that a Kindle?
Woman: Yes, it's a Kindle (model name that sounds like Paperweight).
Man, holding up larger tablet: I like reading at the beach, but ...
Woman: This is perfect for reading at the beach. And with its built in light, I can read anywhere.
Man, straining to see screen: Done!
Woman: With your book?
Man: No, I just ordered a Kindle. *pause* We should celebrate.
Woman: My husband is bringing me a drink right now.
Man: So's mine!
Both: *look over their shoulders to two more men talking at the bar; the men smile and wave*
Ah! Found it. http://www.youtube.com/watch?v=lS3t9reE364
I applaud Amazon and their ad agency.