Janet Miles, CAP-OM (janetmiles) wrote,
Janet Miles, CAP-OM

Putting the "Present" back in presentations

From American Management Association catalog, June 2011

Article by Nancy Duarte, CEO of Duarte Design, author of Resonate: Present Visual Stories that Transform Audiences (Wiley, 2010) and Slide:ology (O'Reilly Media, 2008).

* Create crisp images; imagine your key points being rebroadcast.

* Craft a rallying cry like "Yes We can!"

* Coordinate key phrases in the presentation with press materials

* Use catchy words / phrases

* Make it memorable; repeat it more than once, pause while saying it to allow audience to write down, show it on a slide to reinforce visually

* Imitate a famous phrase

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