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23 May 2010 @ 09:15 pm
Not a joke: Whose idea was it to use "Space Oddity" for a car commercial?!  

Seriously, people. Listen to the whole damn song.
"(Ten) Ground control (Nine) to major Tom (Eight) / (Seven, six) Commencing countdown (Five), engines on (Four) / (Three, two) Check ignition (One) and may gods (Blastoff) love be with you"
is all very well and good, but
"Ground control to major Tom, your circuit's dead, there's something wrong / Can you hear me, major Tom?"
is not a condition you want to find yourself in, in your car. Even if they don't use that part of the song, anyone who's old enough to know the first part will immediately recall the latter.

A Wandering Hobbitredbird on May 24th, 2010 01:28 am (UTC)
A Bowie fan who works for the ad agency and doesn't actually care whether it sells any cars?
fatcookfatcook on May 24th, 2010 01:37 am (UTC)
Not only that, it's a horrible cover too.
It's on our instant mute list.
Bladerunnerbldrnrpdx on May 24th, 2010 01:42 am (UTC)
I was rather horrified. Not like when I was amused to hear an Iggy Pop song promoting a family cruise line.
A monstrous ramblingbibliofile on May 24th, 2010 07:58 pm (UTC)
Yes, I loved that ad! Though bummed when it came up as a trivia question and the teenagers on the team hadn't even seen Trainspotting (the song's on the soundtrack much more appropriately).

As to the OP? It wasn't my idea; that's all I know.
Stephen Harrissweh on May 24th, 2010 01:46 am (UTC)
Microsoft Windows 95 theme tune was "Start Me Up" by The Rolling Stones, because of the start menu button.


Which includes the lyrics "You make a grown man cry". Many of us thought that pretty apt for a Microsoft product.
Kats: Got Milkwildrider on May 24th, 2010 02:10 am (UTC)
All that commercial REALLY makes me want to do is dig out the Bowie version and listen to it...

TSJAFOtsjafo on May 24th, 2010 02:17 am (UTC)
A song about a vehicle that malfunctions and burns on reentry. I've pointed out the incongruity of this choice for a theme song so often my family cringes whenever it comes on. I'm so glad I'm not the only one who noticed this.
margdean56margdean56 on May 24th, 2010 03:30 am (UTC)
Interesting ... I never interpreted the song that way. To me it sounded like something went wrong and he was just stuck out there. (I'm thinking of the Bowie version of course ... I haven't heard the other one.)
TSJAFOtsjafo on May 24th, 2010 05:31 am (UTC)
I had to go and look at the lyrics and indeed it doesn't say anything about reentry. I think I keyed on the words falling and coming home in the lyric "Earth below us, drifting falling,floating weightless, coming home...". I see Columbia in my mind's eye when I hear those lyrics.
K. Pease: a-haceruleanst on May 24th, 2010 06:26 am (UTC)
It's probably a good idea to clear up any confusion here: there are two Lincoln commercials for different cars. The first used a cover of David Bowie's "Space Oddity" and the more recent one uses a cover of Peter Schilling's sequel/homage "Major Tom."

Both songs are fairly ambiguous about the ultimate fate of Major Tom, but the original video for Schilling's song does end with a shot of something burning on reentry.
starcat_jewelstarcat_jewel on May 24th, 2010 02:39 am (UTC)
Wow. Something even worse than the Who's "Won't Get Fooled Again" ("Meet the new boss, same as the old boss") as background for a car commercial.
just the gurl you wantgirlgoyle on May 24th, 2010 02:59 am (UTC)
This is the song in the commercial

Major Tom - Shiny Toy Guns

sinboysinboy on May 24th, 2010 04:24 am (UTC)
This may get close to hearing "Thick as a Brick" in a Hyundai commercial in terms of bad music to advertise cars by.

Really don't mind if you sit this one out.

My words but a whisper, your deafness a shout.
I may make you feel but I can't make you think.
Your sperm's in the gutter, your love's in the sink.
So you ride yourselves over the fields and
you make all your animal deals and
your wise men don't know how it feels to be thick as a brick.

Edited at 2010-05-24 04:30 am (UTC)
une idee fixeideealisme on May 24th, 2010 12:28 pm (UTC)
I always found that song very very creepy indeed. Major Tom drifts towards his death with such serene indifference it makes my blood run cold.
gh4acws on May 24th, 2010 07:54 pm (UTC)
recent callbacks
come to mind.