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08 February 2009 @ 08:06 pm
Well. I wasn't expecting to see that on TV!  
Ikea commercial. Woman is putting together a dresser. An older woman is watching her do it, and commenting. Dialog is paraphrased from memory, except the last line, which I'm sure I'm getting word for word.
Hm. Nice. Ikea ships those in flat packs, so you don't have to pay for air. Or those styrofoam bubbles. I hate those. [raps on top of dresser] Strong, too. And with the money you've saved putting it together yourself, maybe you can buy some new clothes to put in it. Go to a club, meet a nice man. Or woman. I don't judge.

Whoa.
 
 
 
Casey: fagginesspurplepathos on February 9th, 2009 01:35 am (UTC)
Wow.
Shadow/Brookekengr on February 9th, 2009 03:27 am (UTC)
Wonder how long before AFA will be raising a stink.
starcat_jewelstarcat_jewel on February 9th, 2009 07:09 am (UTC)
IKEA knows their target audience well. AFA's noise is irrelevant.
Angela di Tenebreditenebre on February 9th, 2009 05:06 am (UTC)
Yah, doze fun-lovin' Svedes. *grin*
You're out of adventures :(claire on February 9th, 2009 06:09 am (UTC)
I feel the need to go buy ikea stuff right now to encourage more of this.
Janet Miles, CAP-OMjanetmiles on February 9th, 2009 03:35 pm (UTC)
Me too.
Miche: hand signalsmicheinnz on February 9th, 2009 07:42 am (UTC)
Oh, those wacky Swedes.
Ayoub™ayoub on February 9th, 2009 12:03 pm (UTC)
LMAO!
Bladerunner: hula pandabldrnrpdx on February 9th, 2009 02:12 pm (UTC)
I had the same reaction.
The Redhead at the End of the Barjilesa on February 9th, 2009 02:22 pm (UTC)
I'm not usually a huge fan if Ikea furniture, but this makes me want to shop there.
Janet Miles, CAP-OMjanetmiles on February 9th, 2009 03:36 pm (UTC)
Me too. (Well, I don't know if I'm not a fan; I've never really looked into what they have, since the closest Ikea to me is a good 5-hour drive away.)
madshutterbug: Attitudemadshutterbug on February 9th, 2009 02:55 pm (UTC)
Haven't Seen This...
So, the accents I'm hearing in my head with this dialog, is that bad of me?
Janet Miles, CAP-OMjanetmiles on February 9th, 2009 03:35 pm (UTC)
Re: Haven't Seen This...
I suppose that would depend on what accents.
Ayesha: libertyjustice (clauclauclaudia)browngirl on February 9th, 2009 04:01 pm (UTC)
This makes me more inclined to put up with particleboard, yes.
gh4acws on February 9th, 2009 08:44 pm (UTC)
with all the enthusiasm
and I do like the message. I have to point out that at least hereabouts IKEA furniture is NOT much cheaper than the competition.

And the other thing is that some companies have noticed that homosexual couples tend to have more disposable income - no need to spend on kids no need to save something for heirs. ( not that IKEA furniture is likely to last that long ).
Here in Cologne even the moral conservatives have noticed that the million onlookers to the yearly Gay Pride parade do leave a nice chunk of money in the city. And on average they are better behaved than soccer fen. Or stressed out trade-fair visitors.
LeiaCatleiacat on February 9th, 2009 11:14 pm (UTC)
Re: with all the enthusiasm
Around here, equivalent price is of much lousier quality, and one sometimes needs to go up as much as an order of magnitude to get similar workmanship in better materials. This annoys the heck out of me, because I'd rather buy _not_ Ikea, as I'm not a fan of their styles, but all too often they are the most sensible choice.
just the gurl you want: mostly harmlessgirlgoyle on February 9th, 2009 10:24 pm (UTC)
Ikea was positive toward same sex couples for a long time. I live in the market of the first American Ikea [go me] and they had a same sex couple in a TV ad in 1994

"Swedish home furnishing retailer Ikea made worldwide news in 1994 for its US commercial featuring a male couple buying furniture together, the company has returned to its roots with a new spot including another gay pair, this time with a child."
http://www.pinknews.co.uk/news/articles/2005-3112.html

Edited at 2009-02-09 10:24 pm (UTC)
Janet Miles, CAP-OMjanetmiles on February 9th, 2009 10:48 pm (UTC)
Cool! There isn't an Ikea in my area (nearest ones are in Atlanta and Charlotte), so I hadn't seen their commercials before. I gather they're looking to do more mail-order?

Notwithstanding the company's friendliness to same-sex couples, I am still surprised that this particular commercial aired in Maryville.
Bladerunnerbldrnrpdx on February 10th, 2009 01:11 am (UTC)
For what it's worth, the IKEA website is kinda cool to look through. I've never bought from them, but I've found browsing for things I'm kindasortanotreally looking for to be entertaining.