?

Log in

No account? Create an account
 
 
19 December 2008 @ 11:21 am
Okay, it probably only means other package delivery services, but WTF?  
"© 2008 United Parcel Service of America, Inc. UPS, the UPS brandmark, and the color brown are trademarks of United Parcel Service of America, Inc. All rights reserved." [emphasis added]
 
 
Janet Miles, CAP-OMjanetmiles on December 19th, 2008 11:46 pm (UTC)
I knew about the importance of capitalizing trade names and not verbing nouns, but I didn't know that something as simple as too many workers wearing the wrong color jacket could weaken a trademark. Thank you!