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29 June 2011 @ 04:57 pm
Putting the "Present" back in presentations  
From American Management Association catalog, June 2011

Article by Nancy Duarte, CEO of Duarte Design, author of Resonate: Present Visual Stories that Transform Audiences (Wiley, 2010) and Slide:ology (O'Reilly Media, 2008).

* Create crisp images; imagine your key points being rebroadcast.

* Craft a rallying cry like "Yes We can!"

* Coordinate key phrases in the presentation with press materials

* Use catchy words / phrases

* Make it memorable; repeat it more than once, pause while saying it to allow audience to write down, show it on a slide to reinforce visually

* Imitate a famous phrase
 
 
 
(Deleted comment)
Elizabeth Barretteysabetwordsmith on July 3rd, 2011 06:07 pm (UTC)
Yes...
Those are very good tips for public speaking, web design, and various other branches of communication.